National Tsing Hua University Scientific Research Industrialization Platform of Five Universities Alliance
  • 2021 Feb 26
  • NTHU Five College Consortium Held the First E.SUN Campus Business Competition in Digital Finance Innovation
The first “E.SUN Campus Business Competition” was held jointly by E.SUN Commercial Bank and NTHU Five College Consortium, hosted by National Chengchi University Financial Technology Research Center. In this Competition, the participants were required to propose solutions to the concerns of enterprises. Based on all the digital finance brands, services and platform positioning services currently provided by E.SUN Commercial Bank, participants were asked to create the best customer journey; bring forward new digital finance products, services, business models; and make marketing promotion programs by considering the explicit, implicit needs, and pain points of digital finance customers, especially for users aged 20 to 35. Hoping to explore talents through the Contest, E.SUN Commercial Bank would assist participants in developing works that balance the free space of ideas and the market feasibility of the proposal itself. Students who participating in the contest would exchange ideas face to face with leading enterprises to optimize services and create values for the enterprises with innovative spirit.
The Contest was divided into preliminary and final and reviewed by E.SUN Commercial Bank. In order to enhance the participants' practical experience and strengthen the connection between academic theory and business practice, E.SUN held a practice workshop before the final, which planned multiple courses such as business model and user interview, platform design and digital marketing, and optimized team briefing skills, and planning framework through simulation final, so that the students' creative ideas could be closer to the business practice.
The final and award ceremony was held on February 4, 2021. Over 500 students from 25 universities, divided into 100 teams, participated in the competition to challenge the business model of digital finance. The teams winning the championship, second place and third place, as well as those awarded as outstanding teams would receive up to NTD 100000 prize. In addition, the championship team could also obtain the internship qualification of E.SUN Commercial Bank.
The registered topics of this Contest cover multiple areas including life payment, petty finance, gamified management and CSR. Top ten teams in the final come from National Taiwan University, National Chengchi University, National Tsing Hua University, National Chiao Tung University, National Cheng Kung University and National Taipei University. The industrial representatives invited to the final include Professor Kung Chen of Information Management, as well as the Deputy Director of the Financial Technology Research Center at National Chengchi University, CEO Shi-Fang Wang of Chengchi GLORIA, and Director Hsueh-hua Wen of Digital and Customer Relations Division of E.SUN Commercial Bank, who made the selection from the aspects of innovation, integrity and market feasibility. Moreover, practical fields are expected to be provided for the new generation to realize their creative ideas in the future.

Photo: Campus Briefing of 2020E.SUN Commercial Bank Campus Business Competition __ NTHU

Photo: Campus Briefing of 2020E.SUN Commercial Bank Campus Business Competition__FJU

Group photo of Director Hsueh-hua Wen of Digital and Customer Relations Division of E.SUN Commercial Bank (2nd row third left), CEO Shi-Fang Wang of Chengchi GLORIA (2nd row fifth left), and Professor Kung Chen of Information Management, as well as the Deputy Director of the Financial Technology Research Center at National Chengchi University (2nd row second left) with the teams attending the E.SUN Competition.
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